How does someone online remember you? Have you developed a Unique Business Angle?

From Lessons #6 of 131 Continued…

In my case I picked the ‘Sage’–One who delivers wise information (wisdom) that helps everyone block the noise and get the clear directions they need to make money online. That would make me the Rich Sage. 

I pointed out in my workbook for the ad and apps network how important it was to have a way for people to remember you.  The brand that you can build is like a ‘foot print’–it is the online version of being at the corner store.

I know many places where brands are being built constantly.  Even in the forums that I frequent, there are a handful of people who consistantly get a lot of recognition just for their names.

In my writing I pointed out to a local ‘brand’ made by this guy, the Great Zucchini, who entertains kids in the Washington D.C. area.  He’s made a great ‘brand’ that he uses for people to remember him.  I read about him back in 2003 ot 04 and din’t put down the Washington Post Sunday article until I looked up his website.  When a kids birthday comes around, I remember the ‘Zucchini’ and how he entertains kids — http://www.thegreatzucchini.com/.

My idea behind the Rich Sage was the same.  How will people remember you?  How will they come back to check on progress of a site, a project –often they will remember ME by the image of the Sage.

That’s just one of the elements that many of you are missing.  Often I see online people aimlessly searching for that magic bullet, but what people forget it that if you want to build a business, a LOCAL BRAND is much easier to build than an online one or even one that spans many states or even countries.

I am sure many of your with kids attend the local ball games and notice the advertisers at the basketball games or baseball fields. Remember any of them? You may not.  However, can you remember a Realtor that advertises at those games?  How about a Realtor that follows up again at your door with a flyer of houses sold in the neighborhood?

My point is that we all need to make not one lone connection to build a brand, but we need to make them over and over –Perhaps, those underlying sales that may come from such an exercise will not come right after the work, but the progress takes months, if not years to finally get the momentum going.

We all need to be remembered –online and in life –it’s the same ballgame.

TAKING a DIFFERENT PATH:

So, many of you are thinking ‘what’s new here?’–I’ve heard this before.  I think many of you are missing the point that working with a brand can be just as powerful as trying to establish your own online presence.  For example, this is the sole reason that franchises, which command huge prices just to get started with them, succeed at very high percentages.  Around 15 or 20 years ago that was in the 98% area.  In fact, a bank would lend money to setup one.  I am sure that has diluted since then.  However, the premise is still valid and often this is overlooked by the many that are building things online.

I think many of you have the capacity to work on your own brand, your own angle or ‘flavor’ which you can use to build online success.  Perhaps, it is using your own wisdom to teach online, in your niche.  Perhaps, it’s a character you come up with.  Perhaps, it is a type of video that you keep posting, with memorable content.

The ideas are really endless, and the examples of it being done are endless.  Getting back to the Saturday market over the weekend, I noticed the stall selling onion rings and fries had the same RED, WHITE and BLUE color all over the place. Their cooks had blue caps, the staff had red t-shirts. The trailer was the same color wise –it was ALL an EXERCISE in branding.  In the sole look that they had all summer long.  Once glance at the trailer said ONE THING — My kids know exactly what they sell there and there is NO ‘M’ type logo in sight.

I’ve have 125 more lessons to go and I’ll cover several angles of the above argument, as I look at my notes.  One of the points that I make in many of my lessons that are open to everyone is that many of us are forgetting the basics while building success.

Rich Sage