Ad Toll Advertising Network Review by the Rich Sage

Ad Toll allows me to sell advertising on RichSage.Com using their network of advertisers, freeing me to focus on content and business building, while they bring the advertisers to me.

Since my traffic is doubling on a monthly basis, I decided to go with Ad Toll for advertising sales, and increase the ad revenue as the traffic grows. My target for full payment for ad services is June 2008. By that time I anticipate a significant reach for the site. By that I mean it will be LESS THAN 12,500 in the Alexa rank. When I get below 10,000, I will slowly start increasing the advertising rates.

So, what can Ad Toll Do for Your Make Money Online Success?

• Obviously, sell advertising and set your own rates. You can also setup who can advertise by categories. You’ll even approved ads that are booked on your site, before they go live.
• I also think the ability to buy very targeted advertising also aides any product or affiliate program you’re promoting. Clearly, this is a fantastic way to maximize Ad ROI and make more money.
• Lastly, Ad Toll charges 25% of the ad sales prices for their fees. I think this is an excellent value, especially for lone-bloggers who may not have the time to work on ad sales and billing.

Many Other Benefits from Using Ad Toll

As I mentioned above, a sponsored ad can be purchased on an ad network site, allowing you to highly target the location of your precious advertising. Everything from the ads format, category and language can be selected. Of course, remember that having advertising location that you can purchase ads in also means that you can display the same ads, as I am doing. That is the revenue part. However, I think much more revenue is generated by advertising your own products or affiliate products in such a network.

Ad Toll also allows bundled ads where the advertiser is allowed the run of a group that is selected by Ad Toll. These are different sites with similar characteristics. Ad Toll does mention that this is in the development stage.

For those of you who don’t have the time to pick advertising locations from a network of 1,000+ advertisers, this will be a handy time-saving solution.

Lastly, Ad Toll gives you the option to advertise with a “run of the network” ad. I am not sure if I’d go with such an option that dilutes the quality of responses. However, if you are running an offer that is for a general audience, why not?

However, they seem to have a ranking system that gives up to 5 Stars for publishers, which you can use as a guideline for purchasing advertising. Then there is a goal tracking feature that helps you determine the conversions for Ad R.O.I. (Return on Investment)

My conclusion about the Ad Toll network, from an advertiser and publish perspective is that it can greatly aide your make money online needs and goals. I am certainly going to implement this service both for revenue and sales of my products.

Carpe Diem, Rich Sage