July 23rd, 2007 | by Rich Sage
Marketing Plan
Category: MARKETING
RICH SAGE AD & Marketing Plan SetupÂ
Most businesses that get started have a business plan. OR at least they should. Essentially, this is a blue print to What Will BE Done. I have a business plan that I often update for the Ad Network. However the business plan was NOT EASY to reach as far as the main goals that I set because the marketing plan did not reach many of it’s goals.
Now that has changed.
So, for my Monday task, after warming up with a blog update to one site, I ran VISIO to setup a diagram that summarized the AD/MARKETING PLAN for the entire network.
AND here it is…
AD Network Advertising & Marketing Plan:

NOTE ABOUT DIAGRAM: It shows from start to finish how I build value for the customer. Why? At the end when the ad network helps small business build their success, this creates value for my ad network and the makings of a VERY large company. At the top is what I put in -effort (my own and a worldwide team) and at the bottom is the outcome –VALUE to the Customer & Company. This is a bit obvious, but I’d be willing to bet that MOST online businesses or for that matter many at the street level forget that the *customer* is KING. We are mere servants.
Often a business will setup a Business Plan, but that business plan is often contingent upon ONE FACTOR — Sales. If the sales and the resulting cash flow are not met, the the business plan falls apart.
In my case I continously kept working on why the Maxsimo Ad Network were not selling fast. Then I looked at the most popular Affiliates work. That affiliate was running their own ad system, and one of the programs that was promoted was my ad network.
That led to the creation of the RICH SAGE lessons, which solved that problem.
Now I have perfected the Ad and Marketing plan, which now I have laid out in a flow-chart for anyone to understand.
When you start your online success story, I highly recommend three things for GETTING STARTED:
- Setup a good idea, brand, a value that benefits many
- Setup a good business plan
- Setup an Ad and Marketing plan
Then work like ‘mad’ to make it all happen.
Now back to a very busy day… Carpe Diem,
RICH SAGE
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