November 21st, 2007 | by RichSage
Monetizing Madness
Category: MARKETING
My Revisit to the Monetizing Plan for Rich Sage
Just yesterday I revised the ad sales area for the Rich Sage. The traffic is growing nicely after a month of the basic setup stuff that I talked about. I see it reaching 1,000+ this quarter.
The options for monetizing are:
- My membership Affiliate Program
- Running various ad networks here
- Selling/Having a Marketplace for the Rich Sage
- Participating in several Affiliate Programs
That study starts today as I explore all possible traffic monetizing ideas. Obviously, the ones I am confident about are already running, but I need to optimize how I am presenting them. For example, I made a simple “switch” and my memberships dropped. The switch was to link the blog to the membership ’sales’ page. Originally, I just linked to the signup page like this. >>
In this simple test, the signup process depicted to the top, right pulled in much better than a long sales page. WHY?
Now the link goes to http://www.therichsage.com/free.html >> and this switch pretty much killed the signup process. What I learned is this: The casual reader here does not want to be sold *again* when they want to join the membership. They just want to get it. I’ll now put on my “TO DO” list to quickly switch back to the old link site wide.
The lesson here is that don’t assume when you have good sales, it cannot be better. AND if sales are not that great, don’t assume the product is not good. When you believe in what you do, just keep ‘tweaking’ all aspects of the sales/signup process until you optimize everything about it.
Rich Sage.
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