Setting up a Viral Marketing Campaign

I spent a good part of the day working on my viral marketing campaign.  Just to give you some background a viral marketing campaign essentially is a “marketing campaign that takes on a ‘life of it’s own’ in the media”.  Here are two good examples:  The first is “Will it Blend?” by Blendtec. >>  These guys are using their blender to pulverize everything from SPAM cans to iPHONES.  All of which is shown on video at their site.  These marketing videos of what the blender can do are mentioned all over the Internet.  They are pointed back to their site from millions of places in forums, blogs and websites.  The result is mass traffic.  I just check their PageRank (PR) and it comes in at a “6″, while my P31 site which I have updated for 3 years has a “3″ rank.

My next example is Buy My Stupid Ebook.COM, which again is linked to all over the Internet.  Just click here to see what it’s all about… >> Once again, this is a site that is getting a lot of traffic just for the way it’s presented and the humor in it all.  I just checked the PR and it’s a “3″, which tells me that I am not doing so bad at P31.COM.  However, there is a lot of room to improve.

The idea of the viral benefits of a marketing campaign are the following:

• Thousands of people will link via ebooks and articles back to it
• Thousands more will link via video and How To media back to it
• Thousands will link via media such as blogs, forums and websites
• The end result is that for certain key words and general visitors the site will get a lot of traffic.

That is what I aim to accomplish with the 1800’s GOLD RUSH and IM FRENZY, which I have setup here. >>

What’s interesting is that there are links to this page already.  Now my plan is to update the page about every quarter and keep optimizing it for the traffic.

I’ve got a lot of work ahead of me –I’ll get back to it. Carpe Diem.

Rich Sage